E-Commerce

🛒 E-Commerce (Online Business) – Advanced Course Overview
Master Global Online Selling with TechUp IT Institute
In today’s fast-growing digital economy, mastering E-Commerce is one of the most powerful skills you can have. At TechUp IT Institute, our in-depth E-Commerce (Online Business) course is designed to equip you with the skills, strategies, tools, and knowledge of the global marketplace needed to launch and grow a successful online business — whether you’re selling in Bangladesh or worldwide.
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✅ Course Modules – What You Will Learn
🔹 1. Introduction to E-Commerce
Understand the fundamentals of e-commerce, business models (B2B, B2C, C2C, Drop shipping, POD), global trends, and how digital commerce is changing the way the world does business.
🔹 2. Setting Up Your Online Store
Step-by-step guidance to build your own e-commerce website using platforms like Shopify, WooCommerce, and Wix, or start selling on major marketplaces like Amazon, eBay, or Walmart. Learn domain setup, SSL, payment gateway integration, responsive design, and mobile UX.
🔹 3. Product Research & Sourcing
Learn to use advanced tools to find trending, high-demand, and profitable products.
Tools Covered:
•    Zik Analytics (eBay)
•    Jungle Scout (Amazon)
•    Helium 10
•    Walmart Seller Center, 1688, DHGate
Understand supplier negotiation, profit margins, shipping options, and managing local or global inventory.
🔹 4. Product Listing Optimization
Craft high-converting product pages with SEO-optimized titles, descriptions, keywords, and professional images. Learn keyword tools like:
•    Keyword Tool Dominator,
•    Google Trends,
•    Helium 10 – Scribbles,
•    ChatGPT for listing automation
Platform-specific listing best practices:
•    Amazon A+ Content
•    eBay Structured Data
•    Walmart Mall Listings
🔹 5. Digital Marketing for E-Commerce
Learn full-funnel marketing:
•    Facebook & Instagram Ads
•    Google Shopping & Search Ads
•    TikTok & Influencer Campaigns
•    Email Marketing with Klaviyo & Mailchimp
•    SMS & WhatsApp Marketing
Build a custom marketing strategy to generate leads and drive global sales.
🔹 6. Conversion Optimization & Sales Funnels
Master the customer journey using ClickFunnels, Cart Abandonment Systems, Retargeting, and Urgency Tactics. A/B test pages, optimize UX, and increase average order value.
🔹 7. Order Fulfillment & Global Logistics
Learn how to fulfill orders efficiently, whether using local couriers or international dropshipping. Explore:
•    Amazon FBA
•    Walmart Fulfillment Services (WFS)
•    eBay Global Shipping Program
•    Courier partnerships (RedX, Sundarban, DHL, FedEx)
Also includes packaging, tracking systems, and return management.
🔹 8. Customer Service & Reputation Management
Handle customer inquiries, reviews, and disputes like a pro. Use tools like Zendesk, Tawk. To, and Trustpilot, to build trust and long-term relationships.
🔹 9. Analytics & Performance Tracking
Track sales, traffic, and customer behavior with:
•    Google Analytics 4
•    Meta Pixel & Events Manager
•    Hotjar
•    Ubersuggest & SEMrush
Analyze performance, optimize ad spend, and scale confidently.
🔹 10. Case Studies & Practical Projects
Hands-on exercises to build real stores, manage product listings, run ads, and generate live test sales. Learn from case studies on Amazon USA, Walmart, Walmart Canada, and more.
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🌍 Major Marketplaces Covered
Region    Marketplaces Included
USA/Canada    Amazon, Walmart, eBay, Etsy, Wayfair
Europe    eBay UK/DE, Allegro (Poland), Cdiscount (France)
Asia    Daraz, Shopee, Lazada, Flipkart, Tokopedia
China    Alibaba, 1688, JD.com, DHGate
Global Print-on-Demand    Redbubble, Teespring, Printful, Printify
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🔧 Tools & Platforms You’ll Use
•    Store Builders: Shopify, WooCommerce, Wix
•    Marketing Tools: Meta Ads Manager, Google Ads, Klaviyo, Canva, Mailchimp
•    Analytics Tools: Google Analytics, Meta Pixel, Hotjar
•    Product Research: Zik Analytics, Helium 10, Jungle Scout, Niche Scraper
•    Customer Support: Zendesk, Tawk.to, Trustpilot
•    Automation & Funnels: Zapier, ClickFunnels, Cartflows
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👤 Who Should Join This Course?
•    New entrepreneurs ready to start selling online
•    Freelancers looking to offer e-commerce services
•    Business owners shifting to digital platforms
•    Students & job seekers interested in online income
•    Amazon/eBay/Walmart seller aspirants
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🎓 What You’ll Get
•    100% practical training & real-store building
•    Certificate of Completion
•    Live projects and peer review
•    Access to premium tools and downloadable resources
•    Lifetime support from expert instructors
•    Freelancer portfolio development for Fiverr, Upwork, etc.
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💼 Career Paths After Completion
•    E-Commerce Store Owner (Shopify, Amazon, Walmart,eBay, etc.)
•    Marketplace Seller Account Manager
•    Digital Marketing Executive
•    Product Research & Listing Expert
•    Freelancer or Consultant for Global Clients
•    Online Business Coach / Trainer
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📍 Institute Location
Tech Up IT Institute
Chartola Mor, College Road, Rangpur-5400, Bangladesh
📞 +880 1711-906140
📧 info@techupitinstitute.com
🌐 www.techupitinstitute.com